Every thread tells
a rescue story.
Apparel, gear and good-dog goods inspired by canine olfaction and the science of early detection. Wear it well. Every purchase funds animal rescue.
Every rupee of proceeds goes to Charlie's Animal Rescue Foundation.
Not a share. Not what's left over. All of it. CARE is a Bangalore rescue that treats injured and ill street animals, and your order pays for their care. No markup kept, no fine print.
Find your fit.
The good-dog goods.
“The best noses in medicine happen to have four legs.”
Sniff.
It starts with a nose that finds what machines miss.
Detect.
We turn that instinct into early detection.
Rescue.
And every order sends 100% to Charlie's Animal Rescue Foundation.
Meet the pack.
of every order goes to Charlie's Animal Rescue Foundation. Not a share. All of it.
- 🐾Vaccinations for street dogs
- 2Food and shelter, week by week
- 3Emergency care after accidents
- 4100% of proceeds. No markup kept.
- Read how it worksVisit CARE ↗
Notes from the pack.
A day on the detection line
What a morning looks like for the dogs teaching us to read a scent.
Read · 4 min read →
Meet the first cohort
The beagles behind the wordmark, and why they retire as the best-loved staff.
Read · 3 min read →Inside CARE, Bangalore
Where your order ends up, and the street animals it helps put back on their feet.
Read · 5 min read →New drops, rescue stories, and the occasional very good boy.
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